Privacy Policy



The following notice describes how your medical information may be used and disclosed, and how you can get access to this information.




The Health Insurance Portability & Accountability Act of 1996 (“HIPAA”) is a Federal program that requests that all medical records and other individually identifiable health information used or disclosed by us in any form, whether electronically, on paper, or orally are kept properly confidential. This Act gives you, the patient, the right to understand and control how your personal health information (“PHI”) is used. HIPAA provides penalties for covered entities that misuse personal health information.

As required by HIPAA, we prepared this explanation of how we are to maintain the privacy of your health information and how we may disclose your personal information.

We may use and disclose your medical records only for each of the following purposes: treatment, payment and health care operation.


  • Treatment means providing, coordinating, or managing health care and related services by one or more healthcare providers. An example of this would include referring you to a retina specialist.
  • Payment means such activities as obtaining reimbursement for services, confirming coverage, billing or collections activities, and utilization review. An example of this would include sending your insurance company a bill for your visit and/or verifying coverage prior to a surgery.
  • Health Care Operations include business aspects of running our practice, such as conducting quality assessments and improving activities, auditing functions, cost management analysis, and customer service. An example of this would be new patient survey cards.
  • The practice may also disclose your PHI for law enforcement and other legitimate reasons although we shall do our best to assure its continued confidentiality to the extent possible.

We may also create and distribute de-identified health information by removing all reference to individually identifiable information.

We may contact you, by phone or in writing, to provide appointment reminders or information about treatment alternatives or other health-related benefits and services, in addition to other fundraising communications, that may be of interest to you. You do have the right to “opt out” with respect to receiving fundraising communications from us.





The following use and disclosures of PHI will only be made pursuant to us receiving a written authorization from you:


  • Most uses and disclosure of psychotherapy notes;
  • Uses and disclosure of your PHI for marketing purposes, including subsidized treatment and health care operations;
  • Disclosures that constitute a sale of PHI under HIPAA; and
  • Other uses and disclosures not described in this notice.


You may revoke such authorization in writing and we are required to honor and abide by your written request, except to the extent that we have already taken actions relying on your authorization.


Your health record is the physical property of Virginia Beach Eye Center, P.C., but the information it contains belongs to you. You may have the following rights with respect to your PHI.


  • The right to request restrictions on certain uses and disclosures of PHI, including those related to disclosures of family members, other relatives, close personal friends, or any other person identified by you. We are, however, not required to honor a request restriction except in limited circumstances which we shall explain if you ask. If we do agree to the restriction, we must abide by it unless you agree in writing to remove it;
  • The right to reasonable requests to receive confidential communications of PHI by alternative means or at alternative locations;
  • The right to inspect and copy your PHI as provided by 45 CFR 164-524;
  • The right to amend your PHI as provided for in 45 CFR 164-528;
  • The right to receive an accounting of disclosures of your PHI as provided in 45 CFR 164-528;
  • The right to obtain a paper copy of this notice from us upon request; and
  • The right to be advised should your unprotected PHI be intentionally or unintentionally disclosed


If you have paid for services “out of pocket”, in full, and you request that we not disclose PHI related solely to those services to a health plan, we will accommodate your request, except where we are required by law to make a disclosure.


We are required by law to maintain the privacy of your Protected Health Information and to provide you the notice of our legal duties and our privacy practice with respect to PHI.


This notice is effective as of September 23, 2013 and it is our intention to abide by those terms of the Notice of Privacy Practices and HIPAA regulations currently in effect. We reserve the right to change the terms of our Notice of Privacy Practice and to make the new notice provision effective for all PHI that we maintain. We will post and you may request a written copy of the revised Notice of Privacy Practice from our office.


You have recourse if you feel that your protections have been violated by our office. You have the right to file a formal, written complaint with our office and/or with the Department of Health and Human Services, Office of Civil Rights. We will not retaliate against you for filing a complaint.


Stephen T. Williams, Administrator

Virginia Beach Eye Center

465 N Great Neck Road

Virginia Beach, VA 23454

(757) 481-5555



Barbara Holland, Regional Manager

Office for Civil Rights

US Department of Health and Human Services

150 S. Independence Mall West

Suite 372, Public Ledger Building

Philadelphia, PA 19106-1019

(800) 368-1019 (phone)

(215) 861-4431 (fax)